Egg yolk yellow, the essence of all chicken life. The essence of all life, in the egg. Which came first, though you tell me. And why, oh why, are my store bought run of the mill, previously barely-yellow egg yolks now bright as the sun, saffron coloured delicious orbs of gold?

Previously, store bought eggs were generally paler in comparison to farm fresh eggs, or brown chicken eggs. Lately, even my cheapest. right off the grocers shelf are saffron coloured like the eggs from the best kept hens. What gives?

I did some research to find out if farmers are now adding something to the chicken feed to make our yolks look so yellow and appealing and found some interesting information.
Here is some general info on the eggs we know and love to start our day with:
Hardly any other food is subject to such strict marketing guidelines as the egg. Eggs may only be offered to the consumer within the 21 days after they first saw the light of day. The "best before" date for fresh hen eggs is exactly 28 days after laying.
It’s an egg’s life…
Freshly laid eggs do not have a typical taste. The familiar attractive flavour only develops in the first three days after laying.
* Day 1: laying date
* Day 3: last packing date
* Day 9: Up to day nine, eggs can be marketed with a sleeve marked "Extra" or "Extra Fresh".
* From day nine onwards, fresh eggs must be stored in a cool, dark and dry place.
* Cooling date: after day 18, eggs must be kept in a refrigerator.
* From day 22 onwards: three-week-old eggs must be used quickly. They are no longer allowed to be offered for sale to the consumer at this age.
* The "best before" date is passed on day 28.
So what makes our eggs so yellow? How do they get their gorgeous golden colour?
Carotenoids – nature’s colorantsIn 1931, the chemist Heinrich Wackenroder was the first to discover a carbon compound in carrots, naming it "carotene". We now know of some 650 carotenoids, without which natural life would be impossible. These substances are responsible, for example, for the yellow to reddish-orange colors of fruit and vegetables, for the vibrant hues of flowers and for many a colorful coat in the animal kingdom. Plants, fungi and bacteria around the world produce some three tons of carotenoids every single second.
In nature, carotenoids are much more than just colorants. They also perform vital protective and regulatory functions. Neither humans nor animals are capable of producing carotenoids themselves; we need to take them in with our food. Around fifty of these valuable colorants are important for humans as pro-vitamin A, meaning that they can be converted into vitamin A.
Carotenoids * protect the cells of the body from harmful environmental influences (e.g. "free radicals")
* improve the performance of the immune system
* support detoxifying functions
* are involved in the process by which we see
* protect the skin from damage by ultra-violet light
* increase the fertility of animals
Carotenoids don’t just put color into egg yolks; they also perform vital functions. In the egg, they protect sensitive substances such as vitamins from becoming "rancid", and protect every single cell from harmful influences. Hens, too, profit from carotenoids in their feed: their immune systems are strengthened, protecting their cells from harmful environmental influences and providing the basis for vital vitamin A. When it comes to mother hen’s chicks, healthy birds only hatch if the yolks are provided with sufficient carotenoids. So yellow yolks are always a sign of happy hens.
One relatively new way for farmers to get more carotenoinds into hens in order to produce more golden coloured eggs is to supplement the hens feed with canthaxanthin. Relatively unheard of, though still controversial, canthaxanthin is said to be safe for human consumption in small doses, however has been shown to cause several side effects.